Ok. This blog has shifted a bit. Originally all I was doing was creating a vehicle that I could link mp3s from my label and get people to listen to tracks, as yet another promotional device. I suppose it works to some degree, at least a few of my friends have listened to tracks that I don’t think they would have dug around to find.
But the larger context of this whole idiotic game of promoting and hoping and being self centered has really come to the surface through doing this, and through discussing the whole project with my friend Larry Lines.
We both started blogs on this server, and originally it really was just, we needed some way to have content that changed. We had been researching more and more about driving traffic to websites and SEO and all that CRAP, and this was the next thing to try. But his blog quickly turned into something deeper, and mine has come close to the end of its original plan, because I’m running out of my own label’s stuff to link to and talk about.
I discussed this with Larry, and of course we noticed (as we always do) how anything I or he writes that has something to do with someone ELSE seems to be of a lot more interest than self centered it’s all about me stuff. Well he’s off reviewing other bands with these profound entries about his own life’s struggles and how songs move him and remind him and free him and such. I’m not going to just copy that MO, that would be stupid. So we talked and talked and realized, what AM I doing? What DO I have to say that would be of any interest to anyone else?
Well funny how it links up. Honestly, it’s beyond promotion now, because I couldn’t give less of a rat’s ass if I tried anymore. I know this isn’t going to “work”. Maybe I’ll be a rock star someday, but if I am, it’ll be because my girlfriend meets Bon Jovi or Yo Yo Ma at a party and they beg me to do a poem and suddenly go apeshit or something (she already had dinner with Yo Yo Ma! ). But the creative drive and the need to communicate still lingers.
And as it turns out, I have around 15 years put in as an indie musician, poet, performer, and label owner. I’ve been a small business owner my entire adult life, and I’ve been making records longer than that. Which means I have a whole WORLD of perspective and grievance and frustration and “experience” to share. I don’t feel like I have any “expertise”. I can tell you what doesn’t work, but I can’t say much on how to become Geffen records, other than to be rich to start with. But in our discussions, we realized that maybe I’m not very unique, and maybe there are 100,000 other indie label cats out there who might be interested in hearing somebody lay out the same frustrations and stories as they’ve had. I don’t know why, or what purpose it serves, or what. It’s just, again, this need to try and move somebody.
I probably won’t offer any solutions. I might try. But from day one, I’ve been ranting about the industry, and some of my opinionated bullshit is changed, and some isn’t. I’m just thinking (hoping?) maybe somebody out there will feel me. So I GUESS I’m just going to start…uhm…I don’t know…sharing the story?
The story of the 15 year progression from wannabe BMG rap star to cynical indie label veteran?